Top 73 Slang For Importance – Meaning & Usage

In a world where everyone is constantly striving for recognition and significance, it’s no wonder that slang terms for importance have become a part of our everyday language. From phrases that describe someone’s influence to words that convey a sense of self-importance, this listicle is here to decode the slang for importance that you need to know. Whether you want to keep up with the latest trends or simply add some flair to your vocabulary, we’ve got you covered with the most buzzworthy slang words for importance.

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1. Clout

Clout refers to a person’s influence or power, especially in a specific field or community. It can also refer to the ability to have an impact or make a difference.

For example, a social media influencer might say, “I have a lot of clout in the fashion industry.”
A person discussing politics might say, “The candidate’s endorsement by a popular celebrity gave them a lot of clout.”
Someone might say, “If you want to get ahead in this industry, you need to have clout.”

2. Swag

Swag refers to a person’s confidence and style. It can also refer to the way someone presents themselves or carries themselves.

For instance, someone might say, “He’s got so much swag, he always looks cool.”
A person might compliment someone’s outfit by saying, “You’re rocking that swag.”
A teenager might say, “I need to work on my swag before the school dance.”

3. Juice

Juice refers to a person’s power or influence, often in a particular context or situation. It can also refer to the ability to get things done or make things happen.

For example, someone might say, “He’s got a lot of juice in the music industry.”
A person discussing business might say, “Networking is important for gaining juice in your industry.”
Someone might say, “If you want to succeed in this town, you need to have juice.”

4. Cred

Cred, short for credibility, refers to a person’s reputation or trustworthiness. It can also refer to the level of respect or authority someone has in a particular field.

For instance, a person might say, “He has a lot of cred as a professional athlete.”
A person discussing a news source might say, “That publication has lost a lot of cred in recent years.”
Someone might say, “If you want people to take you seriously, you need to build up your cred.”

5. Street cred

Street cred refers to a person’s respect or reputation in a tough urban environment. It can also refer to a person’s knowledge or experience of street culture.

For example, someone might say, “He’s got a lot of street cred because he grew up in a rough neighborhood.”
A person might say, “If you want to survive in this city, you need to earn some street cred.”
Someone might say, “Don’t mess with him, he’s got street cred.”

6. Drip

This term refers to someone who has a unique sense of style and confidence. It is often used to describe someone who is fashionable and carries themselves with swag.

For example, “He’s got so much drip, he could be a fashion model.”
A person might say, “I love her outfit, she’s always dripping with style.”
Another might comment, “His confidence is unmatched, he’s got that drip.”

7. Sauce

This slang term refers to someone who has a certain flair and charm. It is often used to describe someone who is smooth, charismatic, and has a way with words.

For instance, “He’s got the sauce, he can charm anyone.”
A person might say, “Her dance moves are so smooth, she’s got that sauce.”
Another might comment, “His jokes are always on point, he’s got that sauce.”

8. Swagger

This slang term refers to someone who has confidence and attitude. It is often used to describe someone who carries themselves with a certain level of coolness and self-assurance.

For example, “He’s got swagger, he walks into a room and owns it.”
A person might say, “She exudes confidence, she’s got that swagger.”
Another might comment, “His attitude is magnetic, he’s got that swagger.”

9. Baller

This term refers to someone who is wealthy and successful. It is often used to describe someone who has achieved a high level of financial success and lives a luxurious lifestyle.

For instance, “He’s a baller, he drives a fancy sports car and lives in a mansion.”
A person might say, “She’s always wearing designer clothes, she’s a baller.”
Another might comment, “His business empire is thriving, he’s a baller.”

10. Bigwig

This slang term refers to someone who is influential and powerful. It is often used to describe someone who holds a high-ranking position or has a significant amount of influence in a certain field.

For example, “He’s a bigwig in the entertainment industry, everyone knows his name.”
A person might say, “She’s a bigwig in the corporate world, she calls the shots.”
Another might comment, “His political connections make him a bigwig in the city.”

11. VIP

This term is used to refer to someone who holds a high position or has significant influence. VIPs are often given special treatment or privileges.

For example, at an event, there might be a separate entrance for VIPs.
In a business context, someone might say, “We need to impress the VIPs with our presentation.”
A person might describe someone as a VIP by saying, “She’s a well-known author and a VIP in the literary world.”

12. Heavyweight

This term is often used to describe someone who has significant power or influence in a particular field or industry.

For instance, in politics, a heavyweight might be a long-serving senator.
In the business world, a CEO of a major corporation would be considered a heavyweight.
A sports commentator might say, “He’s a heavyweight in the boxing world, with multiple championship titles.”

13. Top dog

This phrase is used to refer to the person who holds the highest position or has the most power in a particular situation or group.

For example, in a company, the CEO is often considered the top dog.
In a sports team, the coach might be the top dog.
A person might say, “He’s the top dog in the music industry, with several hit albums.”

14. Big shot

This term is used to describe someone who holds a position of power or influence, often in a professional or social context.

For instance, in the film industry, a big shot might be a well-known director or producer.
In a company, a big shot could be a high-ranking executive.
A person might say, “She’s a big shot in the fashion world, with her own clothing line.”

15. Boss

This term is often used to refer to someone who is in a position of power or authority, especially in a work setting.

For example, a manager or supervisor might be called the boss.
In a criminal organization, the leader is often referred to as the boss.
A person might say, “He’s the boss around here, so you better listen to him.”

16. Big deal

This phrase is used to emphasize that something is important or significant. It can be used to describe both positive and negative situations.

For example, if someone says, “Don’t worry, it’s not a big deal,” they are downplaying the importance of a situation.
A person might say, “Winning the lottery is a big deal,” to emphasize the significance of the event.
In a conversation about a promotion, someone might say, “Getting that job would be a big deal for my career.”

17. Power move

This term is used to describe a calculated action that asserts dominance or control over a situation. It often implies a level of confidence and assertiveness.

For instance, in a game of chess, a player might make a power move to put their opponent in a difficult position.
In a business context, someone might say, “Acquiring that company was a power move by the CEO.”
A person discussing politics might say, “The president’s decision to veto the bill was a power move to assert his authority.”

18. Heavy hitter

This phrase is used to describe someone or something that has a significant impact or influence in a particular field or area.

For example, in the music industry, a heavy hitter might refer to a popular and influential artist.
In a sports context, a heavy hitter might be a player known for their powerful swings or hits.
A person discussing politics might say, “The senator is considered a heavy hitter in the party and has a lot of influence.”

19. Big league

This term is used to describe a situation or event that is of great importance or significance. It can also refer to a high level of competition or achievement.

For instance, in sports, making it to the big leagues refers to reaching the highest level of competition.
In a business context, a company might say, “We’re playing in the big leagues now,” to indicate they are competing with major players in the industry.
A person discussing a significant accomplishment might say, “Getting published in that prestigious journal is a big league achievement.”

20. Top brass

This term is used to refer to the highest-ranking or most influential individuals in an organization or group.

For example, in the military, the top brass refers to high-ranking officers.
In a corporate setting, someone might say, “I’m meeting with the top brass tomorrow to discuss the new project.”
A person discussing a government agency might say, “The top brass at the FBI are responsible for making important decisions.”

21. Main man

This term refers to the person who holds the highest level of importance or authority in a particular situation or group. It is often used to describe someone who is the leader or decision-maker.

For example, in a group project, someone might say, “Let’s check with the main man before making any changes.”
In a company, employees might refer to the CEO as the main man.
A fan might say, “LeBron James is the main man on the basketball court.”

22. Key

This word is used to describe something that is essential or of great importance. It emphasizes the significance of a particular element or factor.

For instance, in a recipe, someone might say, “The key ingredient to this dish is fresh herbs.”
In a business presentation, a speaker might highlight, “The key to success in this industry is innovation.”
A coach might tell their team, “Communication is key to winning the game.”

23. Vital

This term emphasizes the importance of something for the overall well-being or success of a person, group, or situation. It implies that without this element, the desired outcome or functioning would be significantly compromised.

For example, in a medical context, a doctor might say, “It is vital to take your medication as prescribed.”
In a team project, someone might stress, “Each team member’s contribution is vital for the success of the project.”
A teacher might tell their students, “Active participation is vital for your learning.”

24. Critical

This word is used to describe something that is of utmost importance or significance. It emphasizes the essential nature of a particular element or situation.

For instance, in a crisis, someone might say, “Immediate action is critical to prevent further damage.”
In a software development project, a programmer might state, “Testing is a critical step to ensure the functionality of the program.”
A coach might emphasize to their team, “Maintaining focus during the final minutes of the game is critical for victory.”

25. Essential

This term highlights the importance of something as being indispensable or required for a particular purpose or outcome. It implies that without this element, the desired result or functioning would not be achievable.

For example, in a skincare routine, someone might say, “Moisturizer is essential for keeping the skin hydrated.”
In a job application, a candidate might mention, “Strong communication skills are essential for this position.”
A teacher might explain to their students, “Regular practice is essential for mastering a new skill.”

26. Paramount

Something that is of the utmost importance or significance. It denotes that a certain factor or element is absolutely necessary and cannot be overlooked.

For example, in a business meeting, a person might say, “The success of this project is paramount to the company’s growth.”
In a discussion about health, someone might emphasize, “Maintaining a balanced diet is paramount for overall well-being.”
A teacher might stress to their students, “Understanding the fundamentals of math is paramount for success in higher-level courses.”

27. Pivotal

Refers to something that is central, essential, or crucial to the success or outcome of a situation or event. It suggests that a particular factor or action plays a key role and can significantly influence the final result.

For instance, in a sports game, a player’s performance can be pivotal in determining the outcome.
In a political campaign, a candidate’s speech might be described as pivotal in swaying voters.
A business decision might be considered pivotal in shaping the future of a company.

28. Indispensable

Something that is absolutely necessary and cannot be done without. It signifies that a certain person, thing, or quality is vital and cannot be replaced or substituted.

For example, in a team project, a member might be described as indispensable due to their unique skills or knowledge.
In a household, certain appliances or tools can be considered indispensable for daily tasks.
A mentor might tell their mentee, “Developing good communication skills is indispensable for success in any field.”

29. Imperative

Denotes that something is absolutely necessary or essential. It implies that a particular action, rule, or condition must be followed or fulfilled in order to achieve a desired outcome.

For instance, in an emergency situation, it is imperative to remain calm and follow instructions.
In a business negotiation, a person might say, “It is imperative that we reach a mutually beneficial agreement.”
A teacher might stress to their students, “Regular practice is imperative for mastering any skill.”

30. Significance

Refers to the level of importance or meaning that something holds. It indicates that a particular person, event, or concept has notable value, impact, or relevance.

For example, in a historical context, the signing of a peace treaty can hold great significance.
In a personal relationship, a small gesture can carry significant meaning.
A scientist might discuss the significance of a new discovery in their field of study.

31. Weighty

This term is used to describe something that carries a lot of importance or has a substantial impact.

For example, “The CEO’s decision to invest in new technology was weighty for the company’s future.”
A student might say, “The final exam has a weighty influence on my overall grade.”
In a political discussion, someone might argue, “The weighty issue of climate change needs to be addressed immediately.”

32. Prime

When something is described as prime, it means it is of the highest quality or importance.

For instance, “He is in his prime, excelling in both his personal and professional life.”
A restaurant review might say, “Their prime rib is the best in town.”
In a job interview, a candidate might highlight their experience by saying, “I have prime skills in project management.”

33. High priority

When something is labeled as high priority, it means it requires immediate attention or is of utmost importance.

For example, “The report deadline is tomorrow, so it’s high priority.”
A manager might say, “This project has been designated as high priority by the CEO.”
In a team meeting, a colleague might mention, “We need to focus on the high priority tasks first.”

34. Core

The term core is used to describe something that is fundamental, essential, or central to a particular concept or system.

For instance, “The core values of the company include integrity and teamwork.”
A fitness instructor might say, “Strengthening your core muscles is important for overall stability.”
In a discussion about education, someone might argue, “Math and English are core subjects that every student should learn.”

35. Key player

A key player is someone who holds a significant role or has a major influence in a particular situation or field.

For example, “She is a key player in the success of the marketing campaign.”
In a sports context, a commentator might say, “The quarterback is the key player in the team’s offense.”
A business article might mention, “Apple is a key player in the technology industry, shaping trends and driving innovation.”

36. Major

Used to describe something that is of great importance or significance. It can also refer to a person of high rank or importance.

For example, “This decision is major for our company’s future.”
In a military context, a soldier might say, “I want to become a major one day.”
A fan might exclaim, “That concert was major!”

37. Topmost

Refers to something that is at the highest level or position of importance. It can also mean the most prominent or significant.

For instance, “The topmost priority is to ensure everyone’s safety.”
In a discussion about a ranking system, someone might say, “She’s the topmost player in the league.”
A traveler might comment, “The view from the topmost floor of the building was breathtaking.”

38. Principal

Used to describe something that is the most important or main aspect of a situation. It can also refer to a person who holds a high position of authority or leadership.

For example, “The principal reason for this decision is cost.”
In a school setting, a student might say, “I need to talk to the principal about my schedule.”
A chef might explain, “The principal ingredient in this dish is fresh basil.”

39. Salient

Describes something that is particularly noticeable, important, or relevant. It can also refer to a feature or characteristic that stands out.

For instance, “The salient point of the presentation was the impact on the environment.”
In a military strategy discussion, someone might say, “Identifying the salient features of the terrain is crucial.”
A journalist might write, “The salient issue in this election is healthcare.”

40. Momentous

Used to describe something that is of great importance or significance, often in a historical context. It can also refer to an event or occasion that is memorable or impactful.

For example, “The signing of the peace treaty was a momentous occasion.”
In a conversation about personal milestones, someone might say, “Graduating from college was a momentous achievement.”
A historian might write, “The discovery of penicillin was a momentous breakthrough in medicine.”

41. Make or break

This phrase refers to a situation or action that has the potential to either lead to success or failure. It implies that the outcome is crucial and will have a significant impact on the overall result.

For example, in a job interview, the candidate’s performance can be a make or break for securing the position.
In a sports game, a player’s performance in a critical moment can be the make or break for the team’s victory.
A business decision can be the make or break for the success or failure of a company.

42. Non-negotiable

This term describes something that is not open to discussion or compromise. It emphasizes the importance and necessity of a particular requirement or condition.

For instance, in a contract negotiation, certain terms may be non-negotiable and must be accepted as they are.
When setting boundaries in a relationship, each partner may have non-negotiables that cannot be compromised.
A company might have non-negotiable policies regarding ethical practices that all employees must adhere to.

43. Key element

This phrase refers to a crucial part or factor that is necessary for the success or functioning of a whole. It highlights the importance and significance of a particular element.

For example, in a recipe, the key element might be a specific ingredient that gives the dish its unique flavor.
In a marketing campaign, a key element could be the use of social media to reach the target audience.
A successful team relies on each player’s contribution as a key element to achieve victory.

44. Top-drawer

This term indicates that something is of the utmost importance or of the highest quality. It suggests that the particular thing is exceptional and stands out among others.

For instance, a top-drawer employee is someone who consistently performs at an exceptional level.
A top-drawer product refers to an item that is superior in terms of design, functionality, or performance.
A top-drawer opportunity is one that is highly valuable and should not be missed.

45. Critical factor

This phrase refers to a specific element or aspect that is crucial and has a significant impact on the outcome or success of a situation or endeavor. It highlights the importance of a particular factor.

For example, in a job application, relevant work experience can be a critical factor in determining whether a candidate is selected.
In a scientific experiment, controlling variables is a critical factor to ensure accurate and reliable results.
A critical factor in a successful negotiation is effective communication and understanding between the parties involved.

46. Must-win

This term is often used in sports to describe a game or event that is crucial for a team’s success. It refers to a game that must be won in order to achieve a desired outcome.

For example, a coach might say, “This is a must-win game if we want to make it to the playoffs.”
A sports commentator might discuss a team’s chances by saying, “They have a tough schedule ahead with several must-win games.”
A fan might express their excitement by saying, “I can’t wait for the must-win match tomorrow!”

47. Top-level

This term refers to something or someone that is at the highest level or of the highest quality. It is often used to describe a person’s skills, performance, or achievements.

For instance, a manager might say, “We need someone with top-level experience for this important project.”
A reviewer might describe a movie as “a top-level production with outstanding performances.”
A job listing might require “top-level skills” for a particular position.

48. Essential component

This term refers to a part or element that is necessary for the proper functioning or success of something. It describes a component that cannot be ignored or overlooked.

For example, in a recipe, salt might be described as an essential component for flavor.
A builder might explain, “The foundation is an essential component of any structure.”
A teacher might tell their students, “Attendance is an essential component of your grade.”

49. Make a difference

This term means to have a positive effect or impact on a situation or outcome. It implies that one’s actions can bring about change or improvement.

For instance, a motivational speaker might encourage their audience by saying, “Each one of you has the power to make a difference in the world.”
A volunteer might describe their experience by saying, “I feel like I’m making a difference in the lives of those I help.”
A parent might tell their child, “Your voice matters, and you can make a difference in your community.”

50. High-profile

This term describes someone or something that is widely recognized or known, often due to their importance or notoriety. It implies a level of public attention or interest.

For example, a celebrity might be described as “a high-profile actor” or “a high-profile athlete.”
A news article might discuss “a high-profile court case.”
A company might launch “a high-profile marketing campaign” to attract attention and generate buzz.

51. Top-notch quality

This term is used to describe something that is of the highest standard or level of excellence.

For example, “That restaurant serves top-notch quality food.”
A person might say, “I bought this top-notch quality laptop and it works perfectly.”
In a review, someone might write, “The service at this hotel is top-notch quality.”

52. Essential part

This phrase refers to a crucial or necessary part of something.

For instance, “Good communication is an essential part of a healthy relationship.”
In a discussion about a project, someone might say, “Each team member plays an essential part in its success.”
A teacher might explain, “Understanding grammar is an essential part of learning a new language.”

53. Major concern

This term is used to describe something that is a significant cause for worry or attention.

For example, “Climate change is a major concern for scientists.”
A person might say, “My major concern is finding a job after graduation.”
In a news article, it might be stated, “The rising crime rates in the city are a major concern for residents.”

54. High importance

This phrase is used to emphasize that something holds a great level of importance or value.

For instance, “Meeting the deadline is of high importance for this project.”
In a discussion about education, someone might say, “Access to quality education is of high importance.”
A manager might explain, “Customer satisfaction is of high importance to our company.”

55. Game-changer moment

This term refers to a moment or event that brings about significant change or has a profound impact.

For example, “The invention of the internet was a game-changer moment in human history.”
A person might say, “Getting accepted into my dream college was a game-changer moment for me.”
In a business context, it might be stated, “The introduction of new technology was a game-changer moment for the industry.”

56. Top-tier priority

This term refers to something that is considered to be of the highest priority or importance. It suggests that the task or decision is at the top of the list and should be given immediate attention.

For example, a manager might say, “Meeting the deadline for this project is our top-tier priority.”
In a discussion about time management, someone might advise, “Focus on your top-tier priorities to maximize productivity.”
A student might prioritize their assignments and say, “Studying for the final exam is my top-tier priority right now.”

57. Critical decision

This phrase describes a decision that is extremely important and has significant consequences. It implies that the outcome of the decision will greatly impact the situation or result in a significant change.

For instance, a CEO might say, “We need to make a critical decision on whether to invest in this new technology.”
During a team discussion, someone might state, “Choosing the right marketing strategy is a critical decision for our company.”
A person facing a difficult choice might say, “I’m struggling with a critical decision about my career path.”

58. Key aspect

This term refers to an important component or aspect of something. It suggests that the identified element plays a crucial role in the overall understanding or functioning of the subject.

For example, in a discussion about a successful business, someone might mention, “Customer satisfaction is a key aspect of our company’s success.”
When analyzing a problem, someone might say, “Identifying the root cause is a key aspect of finding a solution.”
A teacher might explain, “Understanding grammar rules is a key aspect of learning a new language.”

59. Paramount importance

This phrase emphasizes that something is of the highest importance or significance. It suggests that the identified element should be given the greatest attention and priority.

For instance, a doctor might state, “Patient safety is of paramount importance in our medical practice.”
When discussing a project, someone might declare, “Meeting the client’s expectations is of paramount importance.”
A parent might explain, “Providing a loving and nurturing environment is of paramount importance for a child’s development.”

60. Indispensable requirement

This term describes something that is necessary or required and cannot be omitted or disregarded. It suggests that the identified requirement is crucial and cannot be overlooked.

For example, a job advertisement might state, “A bachelor’s degree is an indispensable requirement for this position.”
In a discussion about qualifications, someone might say, “Experience in the industry is an indispensable requirement for this job.”
A teacher might explain, “Completing all assignments is an indispensable requirement for passing the course.”

61. Major impact

This term is used to describe something that has a significant effect or influence on a situation or outcome.

For example, “The new policy had a major impact on the company’s profits.”
In a discussion about climate change, someone might say, “Reducing carbon emissions will have a major impact on the environment.”
A person might describe a life-changing event as having a major impact on their perspective.

62. High-level priority

This phrase is used to indicate that something is of utmost importance or urgency.

For instance, “Completing the project on time is a high-level priority for the team.”
In a meeting, a manager might say, “We need to address this issue as a high-level priority.”
A person might prioritize their health as a high-level priority in their life.

63. Top-level decision

This term refers to a decision that is of utmost importance or has a significant impact on a situation or outcome.

For example, “The CEO made a top-level decision to restructure the company.”
In a discussion about government policies, someone might say, “The president has the authority to make top-level decisions.”
A person might describe choosing a career path as a top-level decision in their life.

64. Critical task

This phrase is used to describe a task or assignment that is of utmost importance or is crucial to the success of a project or goal.

For instance, “Completing the report before the deadline is a critical task.”
In a team meeting, a manager might say, “We need to prioritize the critical tasks for this week.”
A person might describe studying for a final exam as a critical task in their academic career.

65. Key ingredient

This term is used to describe something that is crucial or vital to the success or completion of a process or outcome.

For example, “Communication is a key ingredient in building strong relationships.”
In a recipe, someone might say, “Salt is a key ingredient that enhances the flavor of the dish.”
A person might describe teamwork as a key ingredient for a successful project.

66. Vital element

A vital element refers to an essential or crucial part of something. It is necessary for the overall functioning or success of a system or process.

For example, in a recipe, salt is a vital element that adds flavor to the dish.
In a business plan, a strong marketing strategy is a vital element for attracting customers.
A coach might emphasize the importance of teamwork by saying, “Communication is a vital element for a winning team.”

67. Must-have quality

A must-have quality refers to a necessary or indispensable attribute or feature that is highly desired or required in a particular context.

For instance, when buying a car, good fuel efficiency is a must-have quality for many people.
In a job interview, strong communication skills are often considered a must-have quality for candidates.
A fashion magazine might describe a trendy accessory as a must-have for the season.

68. Top-notch performance

Top-notch performance refers to an outstanding or excellent level of accomplishment or execution in a particular task, activity, or field.

For example, an athlete who consistently wins competitions and breaks records is known for their top-notch performance.
In a music concert, a singer with exceptional vocal range and control delivers a top-notch performance.
A manager might praise an employee by saying, “Your dedication and hard work have led to top-notch performance in your role.”

69. Essential element

An essential element is a key or vital component that is necessary for the proper functioning or success of something.

For instance, in a successful business, customer satisfaction is an essential element.
In a recipe, flour is often an essential element for baking.
A teacher might emphasize the importance of attendance as an essential element for academic success.

70. Major achievement

A major achievement refers to a significant or noteworthy accomplishment that is considered important or impressive in a particular context.

For example, graduating from college with honors is a major achievement for many students.
Winning an international award for their research is a major achievement for a scientist.
A parent might celebrate their child’s first steps as a major achievement in their development.

71. High importance factor

This phrase refers to a specific aspect or component that holds significant importance in a particular context. It implies that the factor in question has a substantial impact on the overall outcome or success of a situation.

For example, in a business presentation, someone might say, “The high importance factor of customer satisfaction cannot be overstated.”
In a sports game, a commentator might emphasize, “Scoring the first goal is a high importance factor for this team.”
A teacher might stress to students, “Understanding the main concept is a high importance factor for passing the exam.”

72. Game-changer event

This term refers to an event or happening that significantly alters the course or outcome of a situation. It implies that the event has the power to completely change the dynamics or direction of a particular scenario.

For instance, in technology, the introduction of smartphones was a game-changer event that revolutionized communication.
In a sports match, a player making a crucial play might be described as a game-changer.
A business strategy that disrupts the market and creates a new trend can be considered a game-changer event.

73. Top-tier requirement

This phrase refers to a necessary condition or standard that is of the highest level or quality. It suggests that the requirement is at the topmost tier and must be met in order to achieve a desired outcome or level of success.

For example, in job postings, employers might list “excellent communication skills” as a top-tier requirement.
In college admissions, a high GPA and extracurricular activities could be considered top-tier requirements.
A project manager might emphasize, “Meeting deadlines is a top-tier requirement for this project.”