Top 29 Slang For Sponsored – Meaning & Usage

In a world where advertising is everywhere, it’s no surprise that even the language we use has been influenced. Sponsored content has become a common term in the digital age, but what about the slang surrounding it? We’ve got you covered with a list of the latest and most popular slang for sponsored that will have you navigating the world of online marketing like a pro. Get ready to up your marketing game with our expertly curated list!

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1. Paid

This term refers to content that is created or shared in exchange for monetary compensation. When something is “paid,” it means that the person or entity behind the content has received payment for their endorsement or promotion.

For example, a social media influencer might post, “Just got paid to try out this new product and I’m loving it!”
In a discussion about sponsored content, someone might say, “Paid posts are becoming more common on social media platforms.”
A blogger might write, “I only feature paid content that aligns with my values and interests.”

Short for “promotion,” this term refers to content that is created or shared to promote a product, service, event, or brand. “Promo” is often used as a noun or adjective to describe content that is designed to generate interest or sales.

For instance, a company might run a social media ad with the caption, “Check out our latest promo for 20% off!”
A podcaster might say, “We have a special promo code for our listeners to get a discount on our sponsor’s product.”
A website might feature a section called “Promo Corner” to highlight current promotions and discounts.

3. Ad

Short for “advertisement,” this term refers to content that is created or shared to promote a product, service, event, or brand. “Ad” is a commonly used slang term to describe any form of promotional content.

For example, a TV commercial might be referred to as an “ad.”
In a conversation about online marketing, someone might say, “Display ads are a common form of online advertising.”
A person might comment on a sponsored social media post, “Nice ad, but I prefer organic content.”

A sponsor is a person or entity that provides financial or other support for a project, event, or individual in exchange for promotion or recognition. The term “sponsor” often refers to the entity behind the sponsored content or the one providing the financial support.

For instance, a company might sponsor a sports team and have their logo featured on the team’s jerseys.
In a discussion about influencer marketing, someone might say, “Finding the right sponsor can greatly benefit your brand.”
A podcaster might start their episode by saying, “This episode is brought to you by our sponsor, XYZ Company.”

5. Endorsed

When something is “endorsed,” it means that a person or entity has given their public approval or recommendation for a product, service, or brand. Endorsement often involves a formal agreement between the endorser and the entity being endorsed.

For example, a celebrity might appear in a TV commercial and say, “I endorse this product because it truly works.”
In a conversation about influencer endorsements, someone might say, “Transparency is important when it comes to disclosing endorsed content.”
A beauty blogger might write, “I only endorse products that I have personally tested and believe in.”

6. Backed

When a company or individual financially supports or endorses a person, organization, or project.

For example, “The new startup is backed by a group of venture capitalists.”
In a discussion about crowdfunding, someone might say, “I backed their project on Kickstarter and can’t wait to receive my rewards.”
A person sharing a sponsored post might disclose, “This post is backed by XYZ brand.”

7. Partnered

When two or more entities come together to work on a project or initiative.

For instance, “The company partnered with a popular influencer to promote their new product.”
In a discussion about business collaborations, someone might say, “We partnered with a local charity to host a fundraising event.”
A person sharing a sponsored content might mention, “I partnered with XYZ brand to bring you this exclusive offer.”

8. Branded

When a product, person, or organization is associated with a particular brand or company.

For example, “The athlete is branded as the face of a popular sportswear company.”
In a discussion about marketing, someone might say, “Successful branding helps create a strong connection between a product and its target audience.”
A person sharing a sponsored post might disclose, “This post is branded content in collaboration with XYZ brand.”

9. Affiliated

When an individual or organization is connected or associated with a particular group, company, or cause.

For instance, “The musician is affiliated with a well-known record label.”
In a discussion about nonprofit organizations, someone might say, “Our charity is affiliated with several local businesses.”
A person sharing a sponsored content might mention, “I am affiliated with XYZ brand as their brand ambassador.”

10. Influenced

When someone or something has the power to persuade or impact the decisions, actions, or opinions of others.

For example, “The celebrity’s endorsement influenced many people to try the new product.”
In a discussion about social media, someone might say, “Influencers have the ability to shape trends and influence their followers.”
A person sharing a sponsored post might disclose, “This post is influenced by XYZ brand, but all opinions are my own.”

11. Co-sponsored

This term refers to an event or initiative that is sponsored by multiple parties. It indicates that two or more organizations or individuals have come together to support or fund a project.

For example, “The conference was co-sponsored by two leading tech companies.”
In a press release, it might be stated, “The event is co-sponsored by the city council and local businesses.”
A promotional poster might include the phrase, “Co-sponsored by the student government and campus clubs.”

12. Sponsored

When something is sponsored, it means that a company or individual has provided financial assistance or resources in exchange for exposure or promotion.

For instance, “The concert was sponsored by a popular energy drink brand.”
A social media influencer might post, “Just got sponsored by my favorite fitness apparel company!”
A podcast host might say, “This episode is sponsored by our friends at Audible.”

13. Paid partnership

This term indicates that a collaboration between two parties involves financial compensation from one party to the other. It often refers to social media influencers or content creators who are paid to promote a brand or product.

For example, “Excited to announce my paid partnership with a luxury fashion brand!”
A YouTube video might include a disclaimer saying, “This video is a paid partnership with the featured skincare brand.”
A blogger might disclose, “I received compensation for this sponsored post.”

14. Sponsored content

This term refers to content that is created or shared with the intention of promoting a brand, product, or service. It can include articles, videos, social media posts, or any form of media that is sponsored by a company.

For instance, “The blog features sponsored content from various travel companies.”
A banner on a website might indicate, “This section contains sponsored content.”
A podcast episode might be titled, “Sponsored content: Exploring the latest tech gadgets.”

15. Collaborated

While not specifically slang for “sponsored,” the term “collaborated” can be used to indicate a partnership or joint effort between individuals or organizations. In the context of sponsored content, it implies that two parties have collaborated on a project or campaign.

For example, “We collaborated with a popular fitness influencer on our latest ad campaign.”
A company might announce, “We’re excited to collaborate with a local artist on a limited-edition product.”
A social media post might say, “Just collaborated with my favorite makeup brand on a new collection.”

16. Endorsed by

When something is “endorsed by” someone or something, it means that it is approved or supported by them. This often refers to a product or service that is recommended by a well-known person or organization.

For example, a celebrity might say, “I am proud to endorse this new skincare line.”
A company might advertise a product as “endorsed by doctors” to give it credibility.
A user might comment on a social media post, “I love this brand! It’s endorsed by my favorite influencer.”

17. Paid promotion

Paid promotion refers to advertising or marketing efforts that are compensated for. This can include sponsored social media posts, paid search engine advertisements, or any other form of advertising where money is exchanged for exposure.

For instance, a brand might pay an influencer for a paid promotion on their Instagram account.
A company might invest in paid promotions to increase brand awareness and reach a larger audience.
A user might comment on a sponsored post, “Is this a paid promotion? It seems like an ad.”

18. Sponsored post

A sponsored post is content that is created and shared for promotional purposes. It is typically paid for by a brand or company and is intended to promote a product, service, or event.

For example, a fashion blogger might create a sponsored post featuring a new clothing line.
A company might collaborate with an influencer to create a sponsored post showcasing their latest product.
A user might comment on a sponsored post, “This looks great! Can’t wait to try it out.”

19. Partner promotion

Partner promotion refers to the act of promoting or endorsing a business partner. It often involves mutually beneficial collaborations between two companies or individuals who share a common goal.

For instance, two brands might partner up to promote a joint product or service.
A company might engage in partner promotions to expand their reach and tap into a new audience.
A user might comment on a partnership announcement, “I love seeing these two brands team up! Can’t wait to see what they come up with.”

20. Sponsored partnership

A sponsored partnership is a collaboration between two entities, often a brand and an influencer, for promotional purposes. It involves a mutually beneficial relationship where both parties work together to reach a larger audience and promote a product or service.

For example, a fitness influencer might enter into a sponsored partnership with a sportswear brand.
A company might engage in sponsored partnerships to leverage the influence and reach of popular individuals or organizations.
A user might comment on a sponsored partnership announcement, “This collaboration is a match made in heaven! Can’t wait to see the content they create together.”

21. Sponsored collaboration

This term refers to a collaboration between a brand and an influencer or content creator where the influencer is compensated for promoting or endorsing the brand’s products or services. It is a way for brands to reach a wider audience through the influencer’s platform.

For example, “Check out this sponsored collaboration between @fashionblogger and @beautybrand!”
An influencer might post, “Excited to announce my sponsored collaboration with @fitnessbrand!”
A brand might say, “We’re looking for influencers for a sponsored collaboration. DM us if interested!”

22. Sponsored influencer

This refers to an influencer or content creator who is paid by a brand to promote or endorse their products or services. The influencer creates content featuring the brand and shares it with their audience, often in exchange for compensation or free products.

For instance, “This sponsored influencer is promoting the latest skincare products!”
An influencer might post, “Thank you to the brand for choosing me as a sponsored influencer!”
A brand might reach out to an influencer saying, “We love your content! Would you be interested in becoming a sponsored influencer?”

23. Sponsored endorsement

This term refers to an endorsement or recommendation of a brand’s products or services by an individual or celebrity who is compensated for their promotion. It is a way for brands to gain credibility and reach a wider audience through the influencer’s endorsement.

For example, “This sponsored endorsement by a famous athlete has boosted sales for the brand!”
A celebrity might post, “Excited to partner with this brand for a sponsored endorsement!”
A brand might say, “We’re looking for influencers for a sponsored endorsement. Tag your favorite influencers!”

24. Sponsored ad

This term refers to an advertisement that is paid for by a brand or company to promote their products or services. Sponsored ads are often featured on social media platforms, websites, or other forms of digital media.

For instance, “This sponsored ad is popping up on my Instagram feed!”
A user might comment on a sponsored ad, “I saw this sponsored ad and decided to give the product a try!”
A brand might say, “We’re running a sponsored ad campaign to increase brand awareness.”

25. Sponsored brand

This term refers to a brand or company that pays influencers or content creators to promote or endorse their products or services. It is a way for brands to increase their visibility and reach a wider audience through the influencer’s platform.

For example, “This sponsored brand has partnered with multiple influencers to promote their new collection!”
An influencer might post, “Excited to announce my partnership with this sponsored brand!”
A brand might reach out to an influencer saying, “We love your content! Would you be interested in promoting our sponsored brand?”

26. Sponsored affiliate

This term refers to a marketing strategy where an individual or company promotes a product or service and earns a commission for each sale or lead generated through their promotional efforts. A sponsored affiliate is someone who is specifically promoting a product or service through sponsored content or advertisements.

For example, a blogger might write a sponsored post about a certain brand’s product and include an affiliate link for readers to make a purchase.
An influencer on social media might partner with a company as a sponsored affiliate to promote their latest product or offer.
A website owner might display sponsored affiliate banners on their site to earn commission from any sales made through those banners.

27. Sponsored campaign

A sponsored campaign is a marketing initiative where a company pays for advertisements or promotional content to reach a specific audience and achieve certain marketing goals. It involves creating and executing a strategic plan to promote a product, service, or brand through various channels.

For instance, a company might run a sponsored campaign on social media platforms to increase brand awareness and drive traffic to their website.
A sponsored campaign could also involve partnering with influencers or content creators to create sponsored content that reaches their followers or subscribers.
A company might launch a sponsored campaign during a specific event or holiday season to take advantage of increased consumer interest.

28. Promoted

When something is “promoted” in the context of sponsored content, it means that it has been given extra visibility or exposure through paid advertising. This could include promoting a social media post, a blog article, or any other form of content to reach a wider audience.

For example, a brand might promote a sponsored post on Instagram to ensure it reaches more users and potential customers.
On a website, a sponsored article might be promoted to appear at the top of the homepage or in a prominent position to increase visibility.
A company might promote a sponsored video on YouTube by running ads before or during other videos to reach a larger audience.

29. Partnered up

When someone is “partnered up” in the context of sponsored content, it means that they have formed a partnership or collaboration with a company or brand to create and promote sponsored content together. This could involve creating joint content, co-branding, or cross-promotion.

For instance, a YouTuber might partner up with a clothing brand to create a sponsored video where they showcase and review the brand’s products.
A blogger might partner up with a travel agency to create a sponsored blog post about their recent trip, including recommendations and links to the agency’s website.
A social media influencer might partner up with a food delivery service to create sponsored content featuring their products or services.