Top 30 Slang For Logos – Meaning & Usage

Logos are everywhere, from the clothes we wear to the apps we use on our phones. But have you ever stopped to think about the slang terms we use to describe these iconic symbols? Get ready to explore a fun and informative list that delves into the world of logo language. Let’s dive in and uncover the hidden meanings behind some of the most popular logos out there!

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1. Branding

This term refers to the process of creating a unique and recognizable image or symbol that represents a company or product. It involves designing a logo, choosing colors and fonts, and creating a consistent visual identity for the brand.

For example, a marketing professional might say, “Good branding helps a company stand out from its competitors.”
A designer might discuss the importance of branding, saying, “A strong logo is the foundation of a successful brand.”
In a business meeting, someone might ask, “How can we improve our branding to better connect with our target audience?”

2. Emblem

An emblem is a visual representation or symbol that represents a specific group, organization, or idea. It is often used to identify and differentiate a brand or product.

For instance, a sports team might have an emblem on their jerseys to represent their team identity.
A car manufacturer might have an emblem on the front of their vehicles to distinguish their brand.
In a discussion about military insignia, someone might mention the importance of emblems in identifying different branches or ranks.

3. Mark

In the context of logos, a mark refers to the visual representation or symbol used to identify a brand or product. It is often used interchangeably with the term “logo”.

For example, a designer might say, “I created a unique mark for this new startup.”
In a branding workshop, someone might ask, “What message does our mark convey to our target audience?”
A marketing professional might discuss the importance of a strong mark, saying, “A memorable mark can help build brand recognition and loyalty.”

4. Insignia

An insignia is a symbol or emblem that represents a specific group, organization, or rank. It is often used to denote authority, membership, or achievement.

For instance, a military uniform might have an insignia to indicate the soldier’s rank or branch.
In a discussion about luxury brands, someone might mention the use of an insignia to represent exclusivity and status.
A historian might discuss the significance of an insignia in understanding the hierarchy and structure of a historical organization.

5. Badge

A badge is a small piece of metal or cloth that is worn or displayed to indicate membership, authority, or achievement. It is often used to identify and distinguish individuals or groups.

For example, a police officer might wear a badge to indicate their authority and affiliation with the police department.
In a discussion about scouting, someone might mention the different badges earned for completing specific tasks or skills.
A collector might show off their collection of vintage badges, each representing a different era or organization.

6. Crest

A crest is a heraldic emblem that represents a family, organization, or institution. It typically consists of a shield or escutcheon with various symbols and designs. In slang, a crest can also be referred to as a badge.

For example, a sports team might have a crest on their jerseys or merchandise.
A military unit might have a crest on their uniforms or flags.
A school or university might have a crest that represents their history and values.

7. Sigil

A sigil is a symbol or design that is used to represent a person, group, or concept. It is often associated with magic and occult practices. In slang, a sigil can also be referred to as a mark.

For instance, a secret society might have a sigil that represents their organization.
A musician might use a sigil as their logo or branding.
A fan of a particular TV show might get a tattoo of the show’s sigil.

8. Seal

A seal is a device or emblem used to authenticate or certify documents, letters, or packages. It typically consists of a design or symbol that is pressed into wax or another medium. In slang, a seal can also be referred to as a stamp.

For example, an official letter might have a seal to indicate its authenticity.
A company might have a seal on their product packaging to show that it has not been tampered with.
A secret organization might have a seal that represents their clandestine activities.

9. Icon

An icon is a symbol or representation that is widely recognized and associated with a particular person, concept, or brand. It is often used to convey information or represent something in a simplified or graphical form.

For instance, a heart symbol is commonly used to represent love or affection.
A company might have an iconic logo that is instantly recognizable.
A religious group might have an icon that represents a specific deity or spiritual concept.

10. Symbol

A symbol is a visual representation that stands for or represents something else. It can be a word, image, or object that conveys meaning beyond its literal interpretation. In slang, a symbol can also be referred to as a sign.

For example, a peace symbol is often used to represent harmony and non-violence.
A street sign is a symbol that provides information and guidance for drivers.
A brand logo is a symbol that represents a company or product.

11. Trademark

A trademark is a legally registered symbol, word, or phrase that represents a company or product. It is a form of intellectual property protection and is often used to distinguish one brand from another.

For example, “That Nike swoosh is a well-known trademark.”
In a discussion about branding, someone might say, “A strong trademark helps build brand recognition and loyalty.”
A business owner might ask, “How do I register a trademark for my company?”

12. Monogram

A monogram is a design made by combining two or more letters, usually the initials of a person or a company. It is often used as a logo to represent a brand or personal identity.

For instance, “Louis Vuitton’s monogram features the letters ‘L’ and ‘V’ intertwined.”
In a fashion context, someone might say, “I love the classic monogram pattern on this handbag.”
A graphic designer might explain, “Creating a monogram involves carefully selecting and arranging the letters to create a visually appealing design.”

13. Stamp

In the context of logos, a stamp refers to a distinctive mark or symbol used to represent a brand or product. It is often used to add a sense of authenticity or quality to the product.

For example, “The gold foil stamp on the packaging adds a luxurious touch.”
In a discussion about branding, someone might say, “A well-designed stamp can make a product stand out on the shelf.”
A marketing professional might suggest, “Let’s create a custom stamp to enhance the brand’s visual identity.”

14. Token

In the context of logos, a token refers to a small, distinct symbol or emblem that represents a brand or organization. It is often used as a simplified version of the full logo.

For instance, “The Twitter bird icon is a recognizable token of the brand.”
In a discussion about app design, someone might say, “We need a strong token that will stand out on users’ home screens.”
A graphic designer might explain, “Tokens are often used as app icons or social media profile pictures.”

15. Brandmark

A brandmark is a unique symbol or design that represents a brand or company. It is often used interchangeably with the term “logo” and can include a combination of text, symbols, or graphics.

For example, “The Apple brandmark is a simple, bitten apple.”
In a marketing presentation, someone might say, “Our brandmark should evoke a sense of trust and reliability.”
A branding expert might suggest, “Let’s create a brandmark that reflects the essence of our brand and resonates with our target audience.”

16. Device

This term refers to a physical or electronic object that has a specific function or purpose. In the context of logos, “device” can be used to describe a logo design or symbol that represents a brand or company.

For example, “The Apple logo is a simple yet iconic device.”
In a discussion about branding, someone might say, “A strong device can make a logo instantly recognizable.”
A designer might mention, “I’m working on creating a unique device for this company’s logo.”

17. Logolette

This slang term is used to describe a small or scaled-down version of a logo. It can refer to a logo that is used in a specific context or on a smaller scale, such as on social media profiles or as an app icon.

For instance, “The logolette on their website is different from the full-sized logo.”
In a branding discussion, someone might say, “We need to create a logolette that works well as an app icon.”
A designer might suggest, “Let’s simplify the logolette to make it more recognizable at smaller sizes.”

18. Logotype

This term is used to describe a logo that consists solely of text, usually the name of a brand or company, without any accompanying symbols or graphics. A logotype is often created using a specific typeface or typography to create a distinctive visual identity.

For example, “The Coca-Cola logo is a classic logotype.”
In a discussion about logo design, someone might say, “A logotype can be a powerful way to establish brand recognition.”
A designer might mention, “I’m experimenting with different logotype options for this client’s new brand.”

19. Marking

In the context of logos, “marking” refers to a visual symbol or design element that represents a brand or company. It can include icons, emblems, or other graphic elements that are used in conjunction with a logo or as a standalone representation of a brand.

For instance, “The Nike swoosh is a well-known marking.”
In a branding discussion, someone might say, “We need a strong marking that can be used across different platforms.”
A designer might suggest, “Let’s incorporate a subtle marking into the logo design to add visual interest.”

20. Signet

This slang term is used to describe a logo or symbol that is used as a mark of authenticity or authority. It is often associated with official documents or prestigious brands. A signet can also refer to a small, personalized emblem or seal that is used to sign or authenticate documents.

For example, “The Mercedes-Benz logo is a signet of luxury and quality.”
In a discussion about branding, someone might say, “A strong signet can add a sense of prestige to a brand.”
A designer might mention, “I’m working on creating a unique signet for this client’s logo to reflect their heritage and craftsmanship.”

21. Shield

A shield is a defensive emblem or symbol used to represent protection or defense. In the context of logos, it often signifies strength and security.

For example, a company might incorporate a shield into their logo to convey trust and reliability.
A sports team might use a shield in their logo to represent their defensive prowess.
A security company might use a shield in their logo to evoke a sense of safety and protection.

22. Banner

A banner is a flag or piece of cloth used to display a logo or symbol. In the context of logos, it represents the identity and branding of a company or organization.

For instance, a company might use a banner in their logo to showcase their name or tagline.
A sports team might incorporate a banner into their logo to display their team name or mascot.
A political campaign might use a banner in their logo to promote their candidate or message.

23. Pennant

A pennant is a triangular flag or banner used to represent victory or achievement. In the context of logos, it can symbolize success and excellence.

For example, a sports team might incorporate a pennant into their logo to signify their championship wins.
A school or university might use a pennant in their logo to represent their academic achievements.
A company might use a pennant in their logo to convey a sense of accomplishment and superiority.

24. Standard

A standard is a flag or banner used to represent a group or organization. In the context of logos, it can symbolize tradition, heritage, or a set of principles.

For instance, a family-owned business might incorporate a standard into their logo to showcase their long-standing history.
A military organization might use a standard in their logo to represent their values and traditions.
A cultural institution might use a standard in their logo to convey their commitment to preserving heritage and customs.

25. Cresting

Cresting refers to the decorative design or emblem at the top of a logo or coat of arms. It often represents achievement, status, or honor.

For example, a luxury brand might incorporate cresting into their logo to convey exclusivity and prestige.
A university or school might use cresting in their logo to signify academic excellence and accomplishments.
A professional organization might incorporate cresting into their logo to symbolize recognition and achievement in their field.

26. Label

A label is a small piece of paper, fabric, or other material attached to an object to provide information or identification. In slang terms, a label can refer to a brand or a designer.

For example, “I love wearing clothes with designer labels.”
In a discussion about fashion, someone might say, “I prefer to buy clothes without visible labels.”
A person might comment on a friend’s outfit, saying, “That shirt has a cool label on it.”

27. Patch

A patch is a small piece of cloth or other material that is sewn or ironed onto clothing, bags, or other items for decorative or identification purposes. In slang terms, a patch can refer to a logo or emblem.

For instance, “I added a patch of my favorite band to my backpack.”
In a conversation about military uniforms, someone might say, “The patch on the soldier’s shoulder represents their unit.”
A person might show off their collection of patches, saying, “Check out all the cool patches I’ve collected.”

28. Insigne

An insigne is a distinguishing mark or symbol that represents a person, group, or organization. In slang terms, an insigne can refer to a logo or crest.

For example, “The school’s insigne is a lion.”
In a discussion about soccer teams, someone might say, “I love the design of their team insigne.”
A person might comment on a company’s logo, saying, “Their insigne is simple yet memorable.”

29. Coat of Arms

A coat of arms is a unique design or emblem used to identify a family, person, or organization. In slang terms, a coat of arms can refer to a logo or symbol.

For instance, “The coat of arms for that noble family features a lion and a castle.”
In a discussion about medieval history, someone might say, “Coats of arms were used to distinguish knights on the battlefield.”
A person might comment on a company’s branding, saying, “Their coat of arms is bold and eye-catching.”

30. Identity

In slang terms, identity can refer to a logo or branding that represents a person, group, or organization.

For example, “Their identity is easily recognizable with their distinct logo.”
In a discussion about marketing, someone might say, “A strong visual identity helps a brand stand out.”
A person might comment on a company’s rebranding, saying, “Their new identity reflects their modern approach.”